Critically examine the internationational expansion strategy for Essay

Critically examine the internationational expansion scheme for Starbucks.Discuss the motivations for the expansion and the app - Essay ExampleThrough the expansion, the company has focused to create a strong earnings across the US, while expanding further to the new locations worldwide. This report would guess into the strategic management of the company with a profound insight into its core competencies and international expansion strategies. The effectiveness of its leader has been discussed to show the contribution in the companys success by implementing appropriate strategies. Strengths and Strategies which have emerged as the Core Competencies of the Company Starbucks has a number of strengths which has emerged as the core competencies of the company. Starbucks has a corporate culture which has encourage the innovation and creativity inside the establishment. The organisation does not have any formal organisation chart with a proper hierarchy structure. Starbucks has sever al departments, functional departments including marketing, finance, operations, supply chain and human resources. Apart from that, the company also has cross functional teams which encourages accumulated effort to achieve a common goal. The decision making process in this organisation is bottom up process where the employees are authorised to take the decisions without even referring back to the upper management. This has encouraged innovation and creativity at the employee level. The employees are treated as family members and as partners. The company relies on the employees to passing game a differentiated experience to its customers. With this organisational structure, the company has excelled in introducing new products and ideas. The employees had stock options on the company shares. Moreover, employee fostering is another signifi stinkpott arena which can be seen as the core competence of the organisation. The marketing scheme is one of the significant strengths of the co mpany. The organisation positions itself as a consumers place, which encourages the customers to visit the place again and again. The company customises its stores depending on the specific locations, the stores are in. Another significant strength of Starbucks is that it positions itself as purlieu friendly. In the wake of environment awareness among the customers this positioning has helped the company to reach at its environment friendly customers. The company has a advantageously known practice to make enough effort to comply with the environment. Starbucks try to be ethical in all its dealings. This has enables the company to gain from a good image among its customers. The large size of the company can also been seen as core competence of the company over its competitors. The sheer size of the company has allowed them to rate the prices and has also helped the company to prevent the growth of other competing organisations. The world, specifically the people in the United Sta tes look at the Starbucks and its associates as the producer of high end coffees. Moreover, the consumers look at the company as the biggest and the scoop out in the business, it is in. This can also been see