Distribution and Logistics of the Company †MyAssignmenthelp.com

Question: Discuss about the Distribution and Logistics of the Company. Answer: Distribution and Logistics According to Lusch, Vargo Fisher (2014), the efficient use of logistics will help the company in finding the right kind of suppliers and distributors so that the product of the company can be distributed in the market. The supply of the computer programs can be managed in a better way so that it can help in increasing the sales for the company. it will help the company in storing and supplying the products to the clients so that they can use it and help the company in improving its sales. Rushton, Croucher Baker (2014) opined that the company needs to manage the suppliers, subcontractors and the distributors in a better manner so that the goods can be marketed and sold in the market in a hassle-free manner. The company can synchronize with the newspaper agencies for point-of-sale (POS), which will help in increasing the efficiency of the transaction of the information by saving lot of time. The use of POS will help the company in selling the products in a better way, which will help in generating better amount of revenue. The company can take the help of Information Technology (IT) so that it can manage the supplies in an organized manner. This will help the company in decreasing its costs, which will ultimately help the company in gaining a competitive advantage. The market has to be surveyed in a proper manner so that the analysts of the firms can set up its target market and understand the level of competition that is present in that place. This will provide the company a better chance of identifying the suppliers so that they can market its products (Kiessling Harvey, 2014). The use of Enterprise Resource Planning (ERP) in the distribution strategy of the company will help in providing better insights about the types of softwares that are being in demand within the market with respect to the print media. The use of the ERP systems will help the company in building up a better platform so that it can cover all the areas that are present within the current market. The company can try to use the websites so that it can help in putting across various levels of information to its customers in the homepage about the products that the company is dealing with. This will help the company in building awareness about them products within the target customers. The use of social media platforms such as Twitter and Facebook will help the company in getting a better reach of customers so that it can help in the consumption of its products. This will provide a great platform for the marketing of the B2B businesses. The reach of the information is greater among the people, as most of the people in the current world use social media on a daily basis. This will help the company in gaining a competitive advantage within the market where they are focused on (Olhager, Pashaei Sternberg, 2015). References Kiessling, T., Harvey, M. (2014). Human resource management issues associated with the globalization of supply chain management and logistics.International Journal of Physical Distribution Logistics Management,44(8/9). Lusch, R. F., Vargo, S. L., Fisher, R. (2014). Drawing on service-dominant logic to expand the frontier of physical distribution and logistics management.International Journal of Physical Distribution Logistics Management,44(1/2). Olhager, J., Pashaei, S., Sternberg, H. (2015). Design of global production and distribution networks: A literature review and research agenda.International Journal of Physical Distribution Logistics Management,45(1/2), 138-158. Rushton, A., Croucher, P., Baker, P. (2014).The handbook of logistics and distribution management: Understanding the supply chain. Kogan Page Publishers.