Marketing plan for Computer Village Essay Example | Topics and Well Written Essays - 3750 words

Marketing plan for Computer Village - Essay Example Village is a retail and sales company focusing on the IT industry selling used and new computers and accessories along with providing necessary services such as network administration, assembly maintenance and system analysis. The company began its operations in 1988 and is based in San Dimas, Los Angeles. The company is owned and operated by a Certified Microsoft Systems Engineer who serves as an expert in the IT industry. Computer Village is an IT based retailers and service provider that has developed partnership with its client to provide technical assistance in form of affordable products, their servicing and other IT related services. The company has developed business partnership with leading technological corporation such as Microsoft, Apple, Dell, HP etc. to better serve its clients and their business needs (Computer Village, 2013). Industry Information The computer retail and service industry is a booming industry not just in California but around the entire globe. This is because the need for computers and even their servicing and repair has increased significantly in the last few decades. The IT industry and specifically the computer industry is enjoyed a growth phase in today’s world. With the increase in the number of sales of computers worldwide, the computer retail and service industry also enjoys a phase of growth (Franchise Help, 2013). The computer retail industry, while a growing industry, faces competition from three sides. It faces the biggest competition from computer manufactures who directly sell to the end consumers. Consumers, at times, prefer to buy directly from the computer manufacturers and eliminate the middle men. The second competition that the computer retail industry faces is from wholesale companies. Retail chains such as Wal-Mart and Sears offer computers and other accessories to the consumers at discounted range while providing a wide range of selection to choose from. The industry faces its third competition from c omputer retail companies like itself that develop a one-on-one relationship with the end consumer, thereby having a loyal customer base. Small retail computer companies, while selling computers, also provide a wide range of services to their customers. These services include repair and maintenance; network support services; IT services and internet services. In the recent years, there has been a strong demand for computer repair and maintenance services. This is because of the fact that consumers prefer to repair or even change parts rather than investing in buying a new product. The recent recession has rather positively impacted the company as businesses and users would